How To Think Like A Producer And Not A Consumer

When ever you are walking into a store and your looking into consuming a brand that you like, take a moment and try to reverse your mind from consumer to producer.

Ask yourself a set of questions such as how did he or she make this product and how did they engage with me by being a repeat customer? How did they stand out from the product next to it?

Now that you got your mind clicking into the producer’s mind see if you can think of other ways that would improve that product. Sometimes Ideas come from changing someone’s idea by 10%. Don’t go bootleg someone’s product because that is just imitation and you cannot stand out from the original idea.

One of my other passions besides blogging is fashion. Every time I try on designer clothes I always touch it, feel it and smell it. I want to know all the details on how this was made and then I think of what can compliment the materials.

“All the money in the world is spent on feeling good”

If the above statement were true then a producer would have to create a product or brand that influences a consumer to buy and feel good about it. Consuming is all psychology and producing understands psychology.

Most people in this world are consumers; some of them even buy things they don’t need. Take a look at all the possessions you have in your home and ask yourself how did they get there? Chances are a friend, family member or a co-worker influenced you. There is millions of ads trying to get our attention each moment. Some are very effective and others or not. Pay close attention to how they market to you and how they emotionally engage with you. Producers are very intelligent on how they can relate their products or service to you.

Now that you are walking around with a producer’s mind, look for opportunities through your 5 senses. For example when ever I am around people that are complaining about a product or service, the first thing I think about is if this problem has already been solved or not. There are always opportunities in every complaint. A producer’s job is to listen and seize this opportunity. Often I hear people talking about not having enough opportunities but the truth is there are always opportunities disguised in little clues. A producer is more sensitive to these little clues by developing a sharp eye and keen awareness to every moment. Consumers are less sensitive to these opportunities and more stimulated by novelty and filling in a void that can never be satisfied.

I am not going against consumers at all and I am not an Anti-consumer, in fact I love to buy nice things too. However, I always turn my logical brain on when it comes to consuming so I don’t get trapped in that emotional cycle of buying things that don’t add value to my life. Become an intelligent consumer and not an emotional consumer. Turn your producer’s mind on with your consumer’s behavior and tap into the market place. Sell or be sold. As always thank you for reading and I truly hope you got value from it.

 

 

About The Author

Founder of Ambition Matters

Ambition Matters is a movement that challenges your thinking to empower creativity!!

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